Our Partners

The Shakespeare’s Birthday Celebrations in Stratford-upon-Avon are brought together through the mutual cooperation of nine key organisations, who are all committed to continuing this tradition.

They are:

Shakespeare’s Celebrations is a partnership between Stratford-upon-Avon Town Council and Stratford on Avon District Council, who work together with the seven other organisations to provide the Shakespeare Birthday Celebrations.

The principal parade and flag unfurling ceremony, organised by the Town Council and attended by diplomats, notable visitors, local dignitaries, community groups and school children, is the focal point of the celebrations and takes place on the Saturday nearest to his birth date of 23 April.

Royal Shakespeare Company actors perform extracts from the current season. The Company also host free activities for the whole family, including storytelling sessions, stage-fighting workshops and the chance to discover how fake scars and bruises are created. Visitors are also able to go on theatre tours, enjoy music in the foyer areas and explore the 36 metre high Theatre Tower.

Shakespeare Birthplace Trust host special events and activities at the Shakespeare Family Homes over the celebratory weekend.

Holy Trinity Church is the principal birthday parade’s destination where people in the parade bring flowers to adorn William Shakespeare’s grave. Shakespeare’s works and music are also performed on the Sunday morning for the Shakespeare service.

The Shakespeare Birthday Company was created to specifically uphold the tradition of providing a formal luncheon on the day of the principal parade.

King Edward VI School in Stratford-upon-Avon is where William Shakespeare received his formal education more than 400 years ago. Each year, since the annual tradition of celebrating the Bard’s birthday began in 1893, the pupils have turned out en masse to participate and recently have provided practical assistance to the principal parade. Pupil numbers have swollen over time to exceed 800 today, creating a memorable sight as part of the spectacle.

Stratford Town Trust is a grant awarding charity dedicated to supporting good causes, groups and individuals, helping those in need and enriching the lives of people in Stratford-upon-Avon.  For several years, Stratford Town Trust has supported the principal parade in recognition of the enrichment it brings to the lives of people living and working in the town.

Stratforward BID produces brochures that include information about all commemorative events and promotions taking place in the town centre.  This year, Stratforward will be promoting this special commemoration via their website, through free public access Wi-Fi.

The BID also acts as a conduit between the event organisers and businesses in the town centre